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Marketing & Communication

SEO Manager

  • Milano
  • Marketing
  • Full time
  • Tempo indeterminato
  • Laurea

We are looking for a SEO Manager to join Subito’s team.

This is a key role within the Marketing department at Schibsted Italy. SEO is one of the top digital priorities for the company and this role leads the SEO output, exploring and optimising all elements of technical, optimisation, outreach and innovation. The right candidate will be responsible for delivering a huge proportion of Subito and Infojobs.it overall traffic and revenue. You will be making a difference to the business, this is a hands on role that empowers you to lead our SEO efforts.

Key Responsibilities

  • Maintain the technical product/platform SEO readiness, applying the latest knowledge of search ranking factors, best practices and conversion optimization
  • Responsible for reviewing and auditing the web code and mobile app structure to ensure quality, crawlability and discoverability by search engine crawlers
  • Support the adoption of the latest industry-standard SEO software to drive and measure the evolution of the platform
  • Recommend changes to website architecture, content, internal linking and other factors to improve SEO positions for target phrases
  • Advise, collaborate with, and synthesize feedback from Marketing, Product and Engineering partners to push for technical SEO best practices
  • Develop SEO migration plans, roadmaps, timings
  • Work collaboratively with Product, Tech to plan rollout and continuous operations activities
  • Work hand in hand with Digital Marketing, Brand Marketing and PR to to drive excellence in SEO and exploit all potential opportunities
  • Develop and implement link building strategies
  • Promote the adoption of optimization techniques for copy and landing pages for search engine marketing, keyword discovery, expansion and optimization
  • Lead liaison with SEO agency driving efficiencies and opportunity in all elements of SEO
  • Be proactive and be responsible for identifying changes to the platform and find solutions for any problems as they arise

 

Skills / experience required

  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (XiTi & Google Analytics)
  • Experience working closely with product and development teams
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in SEO, SEM and ASO
  • Experience with Google App Engine, Google Custom Search and Google Search Console
  • Experience working with back-end SEO elements such as .htaccess, Robots.txt, metadata, XML Sitemaps and site speed optimization to optimize website performance
  • Experience in quantifying marketing impact and SEO performance and strong understanding of technical SEO (sitemaps, crawl budget, duplicate content, canonicalization, etc.)
  • Highly numerate and able to thrive in a fact and data-driven environment
  • Ability to communicate with all types of internal and external stakeholders, both technical and non-technical
  • Ability to work in cross-functional teams
  • Ability to drive a culture of innovation and testing, always looking for new ways of working, opportunities and search excellence
  • Fluent English
  • Strong background and proven track record in SEO (min 3+ years) and knowledge of technical algorithms for Google & Bing
  • 5-10 years experience in professional/corporate environments

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