We are looking for a Direct Marketing Specialist focused on Direct Marketing & CRM.
The main objective of the role will be supporting CRM Marketing Manager in increasing activation and engagement our users base (both B2C and B2B) throughout all available touch points.
As a Direct Marketing Specialist, you’ll be a support for:
● Performing direct marketing activities including campaign set-up, scheduling and deployment of both one-shot and recurring campaigns through marketing automation tool
● Maximizing conversion by performing A/B testing and creating highly targeted email campaigns
● Defining and managing direct marketing calendar finding the best way to communicate (by emails, sms, push notifications) ensuring communication toward right target
● Supporting contents creation to provide relevant information to our user base and increase its engagement with our platform
● Managing external partners involved in direct marketing activities (creative agencies, email marketing provider, crm system, mobile partner and content creators)
● Analyzing DB evolution / customer insights to ensure effective building of customer-segmentations and related communication strategy
● Developing User Journey Mapping, analysing all touch points and maximising commercial opportunities
● Supporting loyalty program creation and comarketing management to increase brand reputation and to increase users base engagement with our platform
● Regularly reporting on actions results to internal stakeholders
● Monitoring competitors’ activity, relevant industry trends and opportunities
● Be aware and curious about new trends of online and mobile marketing.
● Bachelor or Master’s Degree in Communication Sciences or Marketing
● 3-5 years experience in Online Marketing with specific focus on Direct Marketing and CRM
● Familiar with email marketing, digital and analytics tools
● Attention to details, communication, presentation and interpersonal skills
● Analytical skills and creative problem solving skills;
● Good organization and prioritisation skills;
● Able to work in dynamic environment and under pressure
● Passionate about new online trends and technologies
● Fluent in English
Valuteremo attentamente il tuo profilo per la selezione in oggetto o per esigenze future di potenziamento dell’organico in linea con le tue esperienze professionali e con le tue aree di interesse.
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