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Marketing & Communication

Marketing Automation Specialist

  • Milano
  • Marketing
  • Full time
  • Tempo indeterminato
  • Laurea

We are looking for an enthusiastic Marketing Automation Specialist to join our Marketing team.

You will be part of the Engagement Marketing team and you will help us to deploying and supporting marketing automation activities with the aim to increase retention users.  You will work in close cooperation with all marketing team (performance manager, social manager, …) but also with other main stakeholders part of product/it and sales departments.

Responsibilities:

  • Define and manage the direct marketing communication calendar (via e-mail, push notifications …).
  • Design and maintain users journey automation campaigns and individual email campaigns throughout the customer’s life cycle.
  • Manage Salesforce Marketing Cloud tool and other channels.
  • Work in team and engage stakeholders to define goals, segments / audience (even with DMP Salesforce), creativity / content, tracking requirements and KPIs for each campaign.
  • Maintain and manage problems and technical developments that enable user/customer engagement (journey, automation …), in close collaboration with IT, Product and Data departments.
  • Maintain a continuous update on new Salesforce Marketing Cloud features and provide recommendations for future process improvements.
  • Monitor the Marketing Cloud data model, collaborating with Data team
  • Perform A / B tests on subject, email content, layout and CTA in order to improve conversions.
  • Monitor deliverability, key performance metrics and manage subscription preferences.
  • Develop post campaign reports to be shared with the main stakeholders on an ongoing basis.
  • Work on operational and data analysis projects as needed.
  • Manage external partners involved in direct marketing activities (creative agencies, email marketing providers, direct marketing tools, content creators …)

Requirements:

  • Minimum two years of experience in the Salesforce Marketing Cloud environment gained in the company or consulting company;
  • Fluency in English;
  • Salesforce Certification (nice to have);
  • SQL and HTML base level (nice to have).

Il presente annuncio è rivolto ad entrambi i sessi, ai sensi delle leggi 903/77 e 125/91, a persone di tutte le età e tutte le nazionalità, ai sensi dei decreti legislativi 215/03 e 216/03 e a persone appartenenti alle categorie protette (L. 68/99)

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