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Marketing & Communication

Head of Performance Marketing

  • Milano
  • Marketing
  • Full time
  • Tempo indeterminato
  • Laurea

Joining the Subito team means joining a fast-growing and dynamic company – as well as home to one of the most visited websites in Italy. As a Head of Performance Marketing you’ll be responsible for leading a team of high-performing digital marketers, in charge of driving traffic and conversions for Subito and InfoJobs. Through strategic thinking and data-driven approach to the business and customer insight, you’ll maximize efficiency and scale of this strategic area for the company.

Key Responsibilities

  • From strategy to development, implementation, measurement and optimization, you’ll be responsible for building digital marketing solutions to drive acquisition of both consumer and business users
  • Use data and analytics to identify opportunities and set the strategy for Search, SEO, Display, Paid Social, Mobile, Affiliates
  • Devise a digital strategy to improve user experience and ultimately increase lifetime value across all our users
  • Leverage reporting to assess the performance of each digital channel and provide recommendations to maximise ROI
  • Manage a continuous and documented testing plan
  • Work with business partners across the business to achieve results: UX, Product, Tech, Sales, CRM

Skills/Experience required:

  • An experienced understanding of SEO, with practical experience and track record in terms of optimization and ROI
  • A commercially sound marketer, able to move between strategy and execution, delivering the day-to-day while shaping future direction
  • Highly analytical thinker, compelled to find insight in data, with a keen interest in innovation of marketing techniques and trends, business models and media consumption
  • Experienced team leader, influencer and relationship-builder across functions and seniority levels
  • Fluency in English

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