Subito is looking for a Direct Marketing Specialist focused on Direct Marketing & CRM.
The main objective of the role will be supporting CRM Marketing Manager in increasing activatio and engagement our users base (both B2C and B2B) throughout all available touch points.
As a Direct Marketing Specialist, you’ll be a support for:
Performing direct marketing activities including campaign set-up, scheduling and deployment of both one-shot and recurring campaigns
Maximizing conversion by performing A/B testing and creating highly targeted email campaigns
Defining and managing direct marketing calendar finding the best way to communicate (by emails, sms, push notifications) ensuring communication toward right target
Supporting contents creation to provide relevant information to our user base and increase its engagement with our platform
Managing external partners involved in direct marketing activities (creative agencies, email marketing provider, crm system, mobile partner and content creators)
Analyzing DB evolution / customer insights to ensure effective building of customer-segmentations and related communication strategy
Developing User Journey Mapping, analysing all touch points and maximising commercial opportunities
Supporting loyalty program creation and comarketing management to increase brand reputation and to increase users base engagement with our platform
Regularly reporting on actions results to internal stakeholders
Monitoring competitors’ activity, relevant industry trends and opportunities
Be aware and curious about new trends of online and mobile marketing.
Skills & Experience:
Bachelor or Master’s Degree in Communication Sciences or Marketing
3-5 years experience in Online Marketing with specific focus on Direct Marketing and CRM
Familiar with digital and analytics tools
Attention to details, communication, presentation and interpersonal skills
Analytical skills and creative problem solving skills;
Good organization and prioritisation skills;
Able to work in dynamic environment and under pressure
Passionate about new online trends and technologies
Fluent in English
Grazie per aver risposto al nostro annuncio e per averci inviato il tuo CV.
Valuteremo attentamente il tuo profilo per la selezione in oggetto o per esigenze future di potenziamento dell’organico in linea con le tue esperienze professionali e con le tue aree di interesse.
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