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Marketing & Communication

Marketing Specialist

  • Milano
  • Marketing
  • Full time
  • Tempo indeterminato
  • Laurea

Subito is looking for a Direct Marketing Specialist focused on Direct Marketing & CRM.

The main objective of the role will be supporting CRM Marketing Manager in increasing activatio and engagement our users base (both B2C and B2B) throughout all available touch points.

Activities:

As a Direct Marketing Specialist, you’ll be a support for:

  • Performing direct marketing activities including campaign set-up, scheduling and deployment of both one-shot and recurring campaigns
  • Maximizing conversion by performing A/B testing and creating highly targeted email campaigns
  • Defining and managing direct marketing calendar finding the best way to communicate (by emails, sms, push notifications) ensuring communication toward right target
  • Supporting contents creation to provide relevant information to our user base and increase its engagement with our platform
  • Managing external partners involved in direct marketing activities (creative agencies, email marketing provider, crm system, mobile partner and content creators)
  • Analyzing DB evolution / customer insights to ensure effective building of customer-segmentations and related communication strategy
  • Developing User Journey Mapping, analysing all touch points and maximising commercial opportunities
  • Supporting loyalty program creation and comarketing management to increase brand reputation and to increase users base engagement with our platform
  • Regularly reporting on actions results to internal stakeholders
  • Monitoring competitors’ activity, relevant industry trends and opportunities
  • Be aware and curious about new trends of online and mobile marketing.

 

Skills & Experience:

  • Bachelor or Master’s Degree in Communication Sciences or Marketing
  • 3-5 years experience in Online Marketing with specific focus on Direct Marketing and CRM
  • Familiar with digital and analytics tools
  • Attention to details, communication, presentation and interpersonal skills
  • Analytical skills and creative problem solving skills;
  • Good organization and prioritisation skills;
  • Able to work in dynamic environment and under pressure
  • Passionate about new online trends and technologies
  • Fluent in English

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